Looking Back on a Milestone: The Success Story of the “As You Wish” Collection – An Award That Made History

Sometimes a collection isn’t just successful—it becomes a milestone. Sometimes a simple idea grows into a story that moves an entire industry. That’s exactly what we experienced at Mystic Nails in 2019, when our “As You Wish” collection didn’t just win over clients—it made Hungarian nail industry history.

So, what actually happened?

On September 10, 2019, within the walls of the Hungarian Parliament, dressed for the occasion and in the spotlight, we witnessed a moment we’ll always be proud of. Mystic Nails Hungary became the first Hungarian nail brand ever to receive the Value and Quality Grand Prize—one of the most prestigious awards any Hungarian product can earn.

And we didn’t get it by chance.

This award isn’t about luck or connections. It’s about quality. Only those who are provenly committed to excellence receive it. Those whose work is backed by real performance, dedication, and professionalism. In our case, it was a collection that—let’s be honest—you, the nail techs, inspired.

The collection you asked for

The name “As You Wish” wasn’t random. This collection was born from the classic client responses you hear every day:

– “I trust you.”
– “Like the one I had last time.”
– “I don’t know, just something pretty.”

Sounds familiar, right?

So we took those typical “I don’t know” answers and, with a bold twist, we originally created six unique gel polish shades that blend timeless beauty, playful charm, and that intuitive feeling every client hopes for when they leave the color choice up to you.

And it worked. From the very first months, the collection became a bestseller. Nail techs loved it. Clients kept coming back for it. And most importantly, it made people smile—not just when the nails were finished, but already when they saw the palette for the first time. The popularity of the range is demonstrated by the fact that the “As you wish” collection has been expanded with several new additions in a short space of time.

An award that’s yours too

We’re proud that Mystic Nails has become a multi-award-winning brand over the years. Most Creative Responsible Employer, MagyarBrands, Business Ethics Award—just a few names that confirm we’re doing something right.

But the award for the “As You Wish” collection was something else. For the first time, not only the professional community, but a national jury with official backing declared:

The name Mystic Nails stands for quality.

And this isn’t just about us. It’s about you too. Because if you weren’t there, if you didn’t use these shades, if you didn’t pass on the quality to your clients—this story wouldn’t exist.

What’s next?

“As You Wish” is now a symbol. A symbol of the mindset that being “pretty” is not enough—you also need to be smart, practical, and client-focused. And if we had to choose again? We’d do it all over.

In fact, maybe you won’t have to wait long for something new...

But until then—if you haven’t tried it yet, now’s the time to revisit this classic. And if you already know it? Then you know what we always say:

We deliver quality to your salon. Just as you wished.