Yes, we messed up. And honestly, that was the best part of it.
It happened back in 2022. Almost three years ago, and we’re still talking about it. Actually, you are still talking about it too.
So… we had this iconic Deluxe Cover Gel. We produced a big batch. But we used the wrong pigment. Yep, about a thousand jars came out in the wrong shade. And many of them already reached you before we realized something was off. The color? Definitely not what you ordered.
And then came the moment of truth — when most brands would’ve stayed silent, looked the other way, or made excuses.
But not us. We owned it. Loud and clear.
We said: yep, this one’s on us.
Why?
Because we believe a brand should be more than just shine and perfection. It should also be about honesty and transparency.
It’s not just the wins that define you — it’s how you handle the mess-ups, too.
So no, we didn’t just apologize. We made it right. And in the process, something unexpected happened:
A beautiful new shade was born. From a mistake.
Of course, we gave it a name — a bit cheeky, a bit bold: FukCover Gel.
A limited edition. And no joke: it sold out in just a few days. People started treating it like a collector’s item.
Because not every brand has a story like this. But we do.
And it wasn’t just about a product. It was about values.
Honesty, accountability, no BS. That’s been part of our DNA from day one.
That’s why you stayed with us — even when we messed up.
Today, this story is in the past. But its message still matters.
