We didn’t just win – we demonstrated that care can also be innovative
We are proud to announce that the Mystic Nails Sensitive product line, the first and only certified hypoallergenic nail material in Hungary, has been awarded the 2024 MagyarBrands “Innovative Brand” title! This recognition is not just an award for us but a validation of our commitment to nail professionals and their clients, as well as our belief in creating real value through innovation in the entire industry.
Why did Mystic Nails Sensitive win?
In recent years, the issue of allergic reactions and skin irritations has gained increasing attention in the nail industry. For those striving for the highest level of safety in their profession and personal health, we created the Mystic Nails Sensitive product line – a groundbreaking solution offering a proven hypoallergenic alternative.
The Sensitive product line is validated by accredited, international laboratory tests that subjected them to rigorous examinations. These hypoallergenic tests involved a minimum of 40 participants who had previously exhibited allergic symptoms. The products were tested for 48-72 hours. The volunteers included individuals with atopic dermatitis, various other contact skin inflammations (contact dermatitis, contact eczema), and those who showed hypersensitivity or skin irritation to cosmetics, household, and cleaning products.
Only product developments that showed 0 (zero!) cases of irritation, sensitization, or allergic reaction during the tests were included in the Sensitive product line! This result secured our official hypoallergenic certification, proudly borne by every member of the Sensitive product line.
The MagyarBrands Innovation Award
Becoming a MagyarBrands awardee is both an honor and a responsibility. The “Innovative Brand” title not only reflects our passion for product development but also our intent to bring positive changes to the daily lives of nail professionals. Mystic Nails’ Managing Director, László Gyimesi, personally received the award from the MagyarBrands Committee in October 2024.
“This award is our shared success, which we could not have achieved without the support of those who believe in Mystic Nails’ vision.”
What does this mean for you as a nail professional?
The MagyarBrands award is a recognition and confirmation that Mystic Nails Sensitive represents the future of nail artistry: safe, innovative, and reliable.
About the Award:
The MagyarBrands brand evaluation system first assessed Hungarian brands in 2010. Over the past fifteen years, it has applied consistent principles annually to identify brands that outperform their competitors through economic success, nationwide recognition, and outstanding marketing efforts, setting benchmarks in their segments.
For innovative brands, the Professional Committee evaluates the following criteria:
- Innovation: Does the brand demonstrate innovation in product or service development, organizational setup, or marketing and sales efforts?
- Social Utility: How well does the brand respond to new consumer needs, provide added value, and contribute to societal progress?
- Brand Building: What is the brand's approach to building its presence in Hungary?
- Reputation: What is the brand’s reputation among consumers and professionals?
- Identity: How Hungarian does the brand feel, and how well does it connect to our lives, country, and values?
We owe this to you!
We humbly accept this recognition, knowing it is not the final goal but another step on the journey we walk together with you. Thank you for being part of this story, and we hope Mystic Nails Sensitive will continue to support your professional growth and success.
