The year 2023 through the lens of Mystic Nails.
◾ We are the company that makes the best of everything. It may seem like a simple strategy, but it's worked every time. This year too, if we pause for a moment and look back at our plans and the events in the world that haven’t always supported them, we can say that we are satisfied with our results and our creative solutions.
◾ We started the year with an exciting campaign. We mobilized thousands of people with our “Sherlock” voucher-code-finder giveaway while offering discounts in a fun way. We felt we could convey both our humorous, light-hearted style and our professional approach to work.
◾ As winter drew to a close, we invited nail artist to a competition. We launched the 2023 Nail Technician of the Year competition with a call for entries at the end of January. The Animals theme attracted many entries. From realistic renderings to cartoon style, you delighted the judges with all kinds of art. The results of the competition were announced at the Favorite Artists Day in April.
◾ We were looking forward to spring. It brought not only blossoming trees and soft breeze, but another successful campaign that almost shocked the nail industry with our 1,000,000 HUF giveaway. We had three winners who could purchase our products at the prize.
◾ Our world-selling Quick Ombre Spray continued to be very popular, and even replicas have appeared on the market. We could not have received more recognition from the industry.
◾ In April, we held our 14th Favorite Nail Artists Day, where we finally had the chance to meet! The convenience and practicality of the online world was complemented by the pleasure of a friendly meeting in person, while we provided you with professional presentations and moments of humor.
◾ We also organized the very first Distributor Gala and Gathering where our distributor partners from 6 different counties attended along with many of our domestic partners and spent a wonderful weekend with us.
◾ After the spring fling, we launched a permanent environmental campaign. Permanent means that from now on, we will meet our commitment to domestic carbon neutral transport every year. How? According to data from the freight forwarder GLS, in partnership with the Forest Savers Foundation, we plant enough trees each year that- through their photosynthesis - they sequester carbon exactly as much carbon-dioxide as we produce with our domestic shipments. Thus we can make our parcel deliveries carbon neutral. In 2023, 350 saplings were planted.
◾ We have not cut back in the summer months. We have been there with you and your clients on thousands of holidays. We've added to many summer outfits of ladies with beautiful nails. And perhaps because of that, and because they know us so well, we've gotten lots of five-star reviews in our Google reviews campaign.
◾ We prepared for the start of school in September with our own diaries, the diaries that were sold out at a moment's notice. Although it was a task to make, we did it with fun, as we do ourselves: we even put the cover designs to a vote, making it an exciting project to get ready for. And the large number of requests we received at the time of publication confirmed that our enthusiasm always pays off.
◾ But time flew, and in October we found ourselves with you in no time at the autumn online Mystic Day. Those who saw it will still be talking about Dóri's funny "As you imagine my day" video, Anita Ilovai's businesswoman-training presentation and the professional presentations with product novelties, competitions and special offers, from quick decorations and artistic creations to solutions for sick and damaged nails. We also have a FANTASTIC NEWS: if you missed it or would just like to re-watch the whole professional day, you can do it online from the comfort of your home on 7 January. The broadcast will be available exclusively on our closed Facebook group here: https://www.facebook.com/groups/546215165971279
◾ In the busy autumn period, we received the news that we have again been awarded the MagyarBrands Award. We doubled in the category of EXCELLENT BUSINESS MARKET, while in the category of EXCELLENT BUSINESS MARKET we received the MagyarBrands Award for the sixth time. And a few days ago we learned that we also won the Outstanding Employer Brand award for the 6th time, which only one other company in Hungary has ever done. This award is so dear to our hearts, because it is about those who are the heart and soul of our brand: our employees.
◾ As the year draws to a close, there is no idle time. We are preparing our 2024 catalogue and we are looking forward to receiving your recommendations for our "Refer a Reseller" campaign, which you also love, as we will give 100,000 HUF for enthusiastic recommendations to anyone who refers a business to us that we can sign a cooperation agreement with.
◾ That was it. Not a little, but a lot in return, as Laci Gyimesi, our boss, used to say. But the great thing about it is that we enjoyed every moment of it, not because there were no problems or strange situations at times, but because we decided to achieve our goal by helping our team members, with this calm and supportive background: you get our excellent ingredients as quickly as possible, in a good atmosphere, from enthusiastic and motivated staff.
Thank you for sharing the year 2023 with us!